The Paris Fashion Association is dedicated to helping global brands thrive in the Paris fashion industry. As the fashion capital of the world, Paris is not only the birthplace of fashion trends but also a crucial platform for international fashion brands to showcase and develop their presence. Our mission is to provide a bridge for global brands to enter the Paris fashion market, helping them flourish in this city of creativity and opportunity.

L’Association de la Mode Parisienne se consacre à aider les marques mondiales à prospérer dans l’industrie de la mode parisienne. En tant que capitale mondiale de la mode, Paris n’est pas seulement le berceau des tendances vestimentaires, mais aussi une plateforme cruciale pour les marques de mode internationales qui souhaitent développer leur présence et se mettre en valeur. Notre mission est de servir de pont pour les marques globales souhaitant pénétrer le marché de la mode parisien, en les aidant à s’épanouir dans cette ville de créativité et d’opportunités.

Deep Local Resources: With deep cooperative relationships in the Paris fashion industry, we ensure that brands can quickly integrate into the local fashion scene.

Professional Team Support: Our team of experienced fashion experts and marketing consultants provides comprehensive support and services to brands.

Global Vision: Based in Paris and looking globally, we help brands shine on the international stage.


Brand Promotion:
Through a series of high-end fashion events, exhibitions, and shows, we showcase the unique charm and innovative designs of global brands, enhancing their visibility and influence in Paris.

Market Expansion:
We offer in-depth market analysis and strategic consulting to help brands understand and grasp the dynamics of the Paris fashion market, formulating precise market entry strategies.

Resource Integration:
We connect brands with local fashion industry professionals, media, buyers, and retailers in Paris, we build a strong network of resources to promote cooperation and exchange within the industry.

Education and Training:
By organizing fashion seminars, workshops, and training courses to share fashion trends and business models, we enhance the professional capabilities and market competitiveness of brand teams.

Brand Shows

Walter Van Beirendonck| SS 2026
Lena Erziak | Couture PFW 2025-2026
JUANA MARTIN. | AW2025-2026
INCLOVER | SS 2026

Other Shows

Psalter | SS 2026
La Koradior | SS 2026
QuanZhou | SS 2025
Intangible Cultural Heritage of Sichuan · Hundred Cities, Hundred Arts | SS 2026

Exhibitions

IVETTE BIANCHI / ZAADY
La Koradior
RAXXY
ShuXuan G.

Pop-Ups

LOUIS VUITTON – SYDNEY
RED VALENTINO – FLORENCE
ÉTUDES – PARIS
MAC – NEW YORK

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